Tips for elevating your data insights: four must-use CargoWise reports to drive performance

In logistics, data isn’t just a tool – it’s your competitive edge. From improving delivery reliability to streamlining operations, the ability to turn data into actionable insights can make the difference between lagging behind and leading the market.

If you’re looking to optimize your operations, boost efficiency, and deliver superior service to your customers, focusing on the right data is key. CargoWise’s Market Intelligence and Analytics module offers a suite of powerful reports to help you unlock critical insights. Among these, four reports stand out for their ability to transform your decision-making and enhance operational performance in the year ahead.

1. On-time performance report: delivering consistency customers can trust

Timely deliveries are the cornerstone of good customer service, yet managing customer expectations and schedules is often fraught with challenges – from port delays to carrier inconsistencies. The on-time performance report helps you tackle this head-on by comparing expected versus actual arrival and departure times for containers.

How to leverage this report

• Identify risks: Spot patterns of delay to avoid underperforming providers.
• Enhance delivery accuracy: Use performance trends to refine your schedules and provide customers with dependable estimates.
• Build stronger customer trust: Deliver on promises with consistent, reliable service.

Pro tip: Use the insights to negotiate better terms with carriers or switch to providers that consistently provide higher service levels.

2. Turnaround time report: streamline operations and uncover bottlenecks

Efficiency at ports can have a ripple effect across your entire supply chain. The turnaround time report zeroes in on key milestones like gate-in, freight loading/unloading, and vessel movements to highlight inefficiencies.

How to leverage this report

• Identify problem areas: Determine whether delays stem from specific ports, carriers, or processes.
• Streamline operations: Target high-dwell-time locations for immediate improvements.
• Improve transit predictability: Use turnaround insights to offer more accurate shipping timelines to customers.

Pro tip: Share key metrics with your operations team and customers to collaboratively tackle bottlenecks.

3. Airline activity summary report: optimize your air freight strategy

With air freight playing a crucial role in time-sensitive shipments, it’s vital to pick the right partners and routes. The airline activity summary report provides a detailed breakdown of air cargo performance by airline, trade lane, origin, and destination.

How to leverage this report

• Select the best routes: Analyze origin and destination data to streamline your network.
• Negotiate smarter: Use shipment insights to secure better rates and agreements with airlines.
• Boost efficiency: Align air cargo decisions with your broader logistics strategy.

Pro tip: Use historical data trends to predict demand fluctuations and secure capacity ahead of time.

4. Carrier booking performance report: take the pain out of bookings

Inefficient booking processes can cost time, money, and customer goodwill. The carrier booking performance report pinpoints inefficiencies across carriers, trade lanes, and booking offices to improve your workflows.

How to leverage this report

• Track booking success rates: Identify carriers with low acceptance rates and adjust your planning accordingly.
• Improve response times: Work with carriers that provide faster confirmations to minimize delays.
• Enhance automation: Spot manual processes slowing down your bookings and implement automation to speed things up.

Pro tip: Regularly benchmark booking metrics against industry standards to identify areas for continued improvement.

The bottom line - why these reports are key

Data is the backbone of a successful logistics operation, but it’s not just about collecting information – it’s about using it wisely. With these four reports, you can:

• Pinpoint inefficiencies before they escalate into larger problems.
• Deliver more consistent, high-quality service to your customers.
• Maintain a competitive edge by staying ahead of industry benchmarks.

CargoWise’s Market Intelligence and Analytics module makes it easy to transform your data into a powerful decision-making tool. These four reports are just the start of what’s possible when you unlock the potential of your data.